Majesco has revealed that it seeks to spend a part of the accumulated amounts in the success of Zumba Fitness on the acquisition of new talents of the United Kingdom and Europe and invited studios to the height it new ideas.
European PR and Marketing Director Emily Bryce - Williams, appointed in December 2011, said GamesIndustry International that the editor wishes to prove its credentials as a company capable of create international success and reinvest produced Zumba in the search for the next shot.
"It is important to me that people know what is capable of global publisher of video games, Majesco", said Bryce-Williams.
"In terms of new strategies, we are really interested in working with small studios that have a focus on the digital titles and we explore all our options at the present time in the social area, games and iOS, in fact, we recently acquired our own social game development studio in the United States." In new products and discussion, we signed a few fantastic licenses already this year will be announced shortly and something that we are doing now is to assess what platforms they are best suited.
"Video games are no longer a development strategy simple cross-platform". There are so many platforms to work on, now we must ensure that we are always choose the right platform for the game and the public that we are targeting. We are still very cravings to talk to the studios who are qualified, passionate and driven and have their own titles, they are working on that.
"Zumba has certainly opened a considerable amount of growth opportunities for us and we are in some enviable position in that we have money to invest, but we also have the luxury to take our time with what partners, we work with the choice.
"Our goal is to find matches solid for us as a company in terms of labour relations and which means I hope that we will be able to find developers that are happy and excited to work with us." Launch of a title as Zumba proves that we are able to carry out around the world and we would like to use that as an example of what we can move forward with our upcoming releases. »
Zumba Fitness has been a huge success at the United Kingdom, to capitalize on a release was the year quiet period last stay at the top of the map of detail for the month. This success brings ports Move and Kinect of the original of the Wii.
Zumba has been distributed to the United Kingdom and Europe by 505 Games, experience said Bryce-Williams was vital and educational, but led to the company that extends its ambitions to become a global publisher in its own right.
"505 Games has been a fantastic partner to work with, they have offices in the territories European key that we need and they are of the same size and position for us as a business," continues Bryce-Williams.
"In partnership with them has given us the best chance of success through the PAL territories and godmother of their extensive knowledge of local level through our experience and skills to Majesco has meant that Zumba has had the best possible support in the whole of European launch."
"The fact that the Zumba was such a huge success means that we have internal restructuring and restrategise to take account of growth that releasing a very successful product brings to a company of our size." We are really proud of what we've done over the past 18 months and our new mission is to use our strong financial position and experienced infrastructure to get out and find new products on a basis both global and pan-European. »
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